Why Does A Site Need Web Traffic?
Web Traffic is the key element to any website. A website is created to provide and share information to those looking for that information. Websites are also used as a source of income for those who promote products or services (Affiliate Marketing) on their website. A website is not much good if it gets no visitors or site traffic.
Paid Or Free Web Traffic?
There are a number of ways to get traffic to your website such as using search engines, recommendations or directories. Besides these are paid ads which would not normally be your first choice as that involves ad spend and usually not the first point of call to generate web traffic. Search engines are where people search for particular keywords or phrases and are given a list of website results that relate to their search term -Some good examples are Google and Bing.
If your website ranks highly for the phrase or keyword a person is looking for then your website will be displayed in the Search Engine Results Page (SERP) and your site will get good web traffic. Much more important though is the SERP position or Ranking of your site on the results page. It is a known fact that most of the user engagements occur on the first page of the SERP. It is, therefore, necessary that for you to get the reasonable web traffic you must optimize your web content for specific keywords aligned with the search intents of your customers.
Recommendations (or referrals) are when other internet users or other websites recommend your site to others. Directories are specific websites that list sites in their different categories. You can submit your website to different directories for listing and it can then be accessed by people searching for information in that category.
To get a good amount of traffic from search engines your website needs to be ranked reasonably high. The same goes for getting traffic from directories. Recommendations can happen any time when you have one happy customer they are more likely to recommend you to others. If you provide a good product or service then you may receive some word of mouth traffic.
There are three good ways to get traffic to your website and there are quite a few other methods that you can also use. You can get traffic through organic placement which is when your site is being located because it is getting a lot of hits. If a lot of people are finding your website with search engine results then your rankings can climb even higher because of its popularity.
You can increase the popularity of your website by actively promoting it and by optimizing it well for the relevant keywords and keyword phrases.This is called Search Engine Optimization or SEO for short.
Getting traffic to your website can be a lot of work but if you are willing to work hard then the results will be worth that effort. The more traffic your website begins to receive the more popular it becomes and that will help it to rank even higher, giving you even more traffic.
You need to set goals for your business and when you begin to see more traffic coming to your site and you are getting closer to reaching those goals you will know all your hard work has been worth it.
To increase your sites traffic even more you can try other simple traffic methods like Article marketing, blogging, video marketing, forum marketing and RSS feeds. If your website contains good quality information then you will also get many return visitors.
A website that stands out from the crowd and has something good to offer it’s visitors is a website that will continue to rise in popularity and in traffic.
Connect with us. If you own or manage a website, what traffic sources are you using to generate traffic to your site? What are the challenges you are having with these sources? Have you discovered any special advantages of any one over another?
Use the comments box below to share your experiences.