Growing Your Site Membership Can be Fun -That Is If You Know How
With subscription-based membership sites, even the smallest improvements that you make to your site can result in serious compounding growth over time. To ensure that you find success in your endeavor, you should always be seeking ways to optimize the experience of your members.
Here are six simple things you can do towards growing your site membership and increasing subscribers, starting today.
Get Insight First
One of the biggest mistakes you can make with your membership site is not getting insights from your members before changing anything. It is essential for you to collect all the information about your customers and their behaviors so that you can get the most effective results.
You can conduct periodic surveys before making planned changes.
That way you can be sure that any changes are based on and supported by data.
There is nothing as frustrating trying to grow your membership site and you make changes that lead to a decline!
You also have to plan against too many changes as this can also have a negative effect. People want stability and sometimes are adamant to change.
The challenge, therefore, becomes finding the right balance between how much changes to make and what your members would be comfortable with.
No easy task I can imagine!
Related post: Paid Membership site: How To Minimise Attrition Fast
Improve Individual Emails
Your email marketing campaigns should be keeping your members engaged throughout their entire lifecycle. If you want to boost your conversions, then you need to take a close look at the emails you are sending out to your customers and revamp them according to your business goals.
Use Text Messages to Drive Customer Loyalty
Text messages are more personal than email and can help to improve customer loyalty. Recent studies have revealed that customers appreciate text messages from businesses. So, if you aren’t already sending out texts to your customers, start today. Start with sending texts about billing notices, discount codes, thank you notes, and other offers.
Use Social Media
The advent of Social Media presents a very unique opportunity to attract and engage potential members.
Social media platforms also give you an opportunity to get quick feedback about potential contents on your site and how they may respond to these even before you introduce them.
That becomes a very powerful tool as we discussed above on getting insight.
Run Tests on Your Pricing
There are many things you can test in the search for a better pricing model. Providing discounts for annual payments and other prepayments will help to reduce churn and improve your cash flow. You can get more subscribers by accepting payments in different currencies or overhaul your pricing page to convert better. Performing small tests on your site’s pricing models can lead to big wins.
Create New Forms of Content
Content marketing isn’t only about writing articles. There are many forms of content that you can utilize to provide new life to your content marketing strategy. If you want to stand out from the competition and get results from your content marketing plan, then you need to focus on creating new and unique forms of content for your site.
Improve Your Upsells and Upgrades
Increasing the number of upgrades available to your members can help you grow revenue with your current customers. Acquiring new customers tends to cost you more than increasing the value for the customers you already have. To increase your customer upgrades, find out what causes your members to upgrade and use that to run tests.
Utilizing these simple ways to grow your member base can help you continue to grow and profit from your efforts.
We love to hear from you!
What are the challenges or issues you have had growing your site membership?
Use the comment box below to give us your feedback.
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