8 Essential Facebook Marketing Tips For Online Business Success

Festus Otasowie

Why Facebook Marketing Tips?

My first response to that would be why not?

If anything the rapid growth and expansion of the Facebook platform make it the small business go-to platform for soliciting customers. It is reported that at the end of 2018, the total monthly active users of Facebook is over 2.32 Bn. And that growth is not easing out anytime soon! So with a user base this much why shouldn’t every business person be looking for a share? 

With this out of the way, we can now settle to sharing some of the Facebook marketing tips that every small business owner should be familiar with.

Facebook marketing is a great tool for small business owners to appeal to a larger audience while gaining feedback on goods or services. Because it’s easier to respond directly to patrons, a relationship can be easily built. In this article, we share some useful Facebook marketing tips so you can use Facebook marketing to the best of your ability.

Tip #1: Create customized tabs to highlight information on your Facebook page. 

This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.

Tip #2: Allow your subscribers to get to know you better. 

Your subscribers might feel more comfortable about sharing content with you and interacting with your campaign if they know who is behind your posts. Share some pictures of yourself at work or launch a video blog so you can address your audience directly. This is probably the #1 Facebook Marketing Tip to adhere by!

Tip #3: Provide exclusive content that is available only to visitors who “Like” your Page. 

Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a “Like” costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.

Tip #4: Show your customers that you care by highlighting causes on your wall. 

This can really build your relationship as they see your business as a caring, kind entity. You can run contests or events which offer a donation to the cause in exchange for a like or entering contact information.

Tip #5: Add Pictures to your profile page.

People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.

Tip #6: Do not pick a Facebook page name that is confusing and not consistent with your business

Once you choose a name, it is very difficult to convince Facebook to allow a change. You have to send a request, which could take a while. In the meantime you may end up losing customers.

See also: A Beginner’s Guide To Facebook Marketing

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Tip #7: Try posting to Facebook at different times during the day. 

If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.

Tip #8: Prior to making any major changes to your company’s products or services, run a poll on your Facebook page first. 

As a marketer, you need assurances that your changes will be will be well-received and there’s no better group to ask than your existing customers! They will also appreciate that you value their input.

Because of the ability to use mixed-media posts, “share” and comment on pages, and create a dialogue between the patrons and the business, Facebook marketing is a powerful tool. Tapping into the power of Facebook can make it easier to appeal to a wider, more varied audience. Remember these tips for your benefit!

You are also welcome to share any other Facebook Marketing tips you know with us.Use the comments section below. From your experience, how applicable are these tips to other Social Media Platforms? 

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