We all love Facebook, don’t we? We want to keep in touch with family, check up on old high school friends or even network for business purposes.
The best use of Facebook for a company is to reach out to customers and those who might turn into customers as well. This article shows you how it’s done using Facebook Advertising or Facebook Ads for short.
When you take the time to post to your business Facebook page, make it count. There is no reason to waste your time or that of your fans by posting links to photos of Grumpy Cat or articles which aren’t going to be of interest to the bulk of your readers. Post valuable content only.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
Don’t look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple’s millions on Facebook, you’ll be surely disappointed. This may be an extreme example, but it’s true no matter the level. Compare yourself to your direct competitors to see how you are really doing overall.
So How Does it Work?
If you are familiar with the Facebook platform, you would realize that when people create profiles on Facebook, they enter a whole lot of details about themselves: Birthdays, where they live etc. The platform now captures information about what you like, towns you visit, places where you love to shop or restaurants where you sometimes eat out.
In fact, there is also information about the movies you have watched or types of sports you love to watch. So by gathering all of this information about all their users on the platform, Facebook is able to show your Facebook ads (as they are called) to your potential customers.
To better understand how this can be pf benefit to a business, as at current count, over 1.62 billion users visit Facebook daily. That means there are billions of people that you can potentially target with your Facebook ads. Of course, your products won’t be for all of them but you get the gist of the matter.
see also: 6 practical suggestions for Facebook advertising success and Benefits of Facebook Marketing
Creating A Successful Facebook Ads Campaign
One of the major issues people complain about Facebook Advertising is that they don’t get a good return on their ad spend (ROAS). One of the major reason for that is that to be successful in Facebook advertising, you must be able to get your products or services in front of not just any user but to potential customers. This process of determining who to show your “Facebook ad” to, is called “targeting”.
To be effective in your targetting, you must define your ideal customer and then be able to craft your Facebook Ad campaign to attract these ideal customers.
There are a number of materials on the web that can take you through the process of crafting a good Facebook ad, but you don’t need to sweat it. You can give out gigs on platforms such as Fiverr (www.fiverr.com) or Upwork (www.upwork.com) and you can get some to help you set up a Facebook ad to meet your requirements.
Setting Up You Facebook Ads
As we have already discussed above, the very first step to setting up a Facebook Advertising is to define your potential customer. As soon as that is done then you can follow the other steps listed below:
- Set up Facebook Ads Manager Account
- Create your audience
- Create the Campaign
- Decide how much to spend on the campaign
- Determine where within the different Facebook platforms (including the sister platforms like Instagram) to show the ads
- Launch the Ads
Although Facebook is no longer a free marketing tool, many business owners are learning how to use it to grow their businesses.
This is particularly important when you see the large user base of over a billion people who use the platform every month.
As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Do not expect the ad report to reflect activity instantly. You will have to wait roughly 48 hours to see the results. There are times that it could take up to a week to gather this intel. You can break your reports down into monthly, weekly or even daily reports to learn as much about how your ad is doing as possible.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Even though you have started a Facebook page to increase business, keep sales related postings to a minimum. The best thing to do is to work on engaging the reader and showing them the benefits of doing business. Sprinkling coupons and deals between these type of postings will be more effective than swamping people with sales posts.
Facebook makes both retaining loyal customers and converting leads to clients simple and efficient. That said, reading this article will give you the leg up on your competition. Just implement everything you’ve read and you’ll easily start boosting sales, increasing profits and truly reaching out to the largest audience you possible can.
Related posts: Facebook Marketing Guide