10 Essential E-commerce Tools Every Small Business Owner Should Know

Editorial Desk

E-commerce tools

What are essential E-commerce tools for setting up an online store(E-commerce)? The rapid acceleration of online retail’s 30-year development trend brought on by the coronavirus pandemic is remarkable. The number of people making purchases via digital channels has increased by 15–30%, according to studies, suggesting that this trend will continue. However, a successful e-commerce strategy requires a special set of tools and resources to attract and retain consumers, drive revenue, and process orders quickly and easily. We’ve produced a list of these must-have pieces of marketing technology for your consideration.

Essential E-commerce Tools

E-commerce website building tool

By joining an online marketplace like Amazon, Walmart, or ThomasNet, you may quickly gain access to a site that is already popular among online shoppers. There are some essential options for e-commerce tools as well. Having your own e-commerce website allows you to have a complete say over your company’s image, product descriptions, and layout. 

Additionally, no commission is expected from you. You can create a stunning online shop that showcases your brand and items with the aid of a website builder made specifically for e-commerce. It also offers a safe method of receiving credit card payments for transactions.

Digital asset management software

Online retailers need product images, videos, and graphics to attract and retain customers. A digital asset management (DAM) system facilitates the collection, management, and distribution of digital assets. 

Marketing initiatives like advertisements, email campaigns, and in-store promotions all benefit from these materials. Digital asset management solutions facilitate keyword-based content discovery, format conversion, simultaneous channel publishing, and asset sharing between teams, agencies, distributors, retailers, and other stakeholders.

Product information management software

Product descriptions are another essential piece of content for e-commerce sites. Brands may save time and effort by using product information management (PIM) software to create attractive product listings for their global e-commerce platforms.

There are three major benefits of using PIM software. The first thing it does is collect data from engineering and product management systems. Second, it enables businesses to improve product descriptions, images, and videos for online searches. Finally, it facilitates the distribution of product listings throughout various marketing channels, including your e-commerce site and online marketplaces.

Inventory tracking tools

Increasing sales while keeping inventories under control may be a balancing act. Both all-in-one enterprise resource planning (ERP) platforms and specialized inventory and warehouse management systems are widely utilized for inventory management. In addition to accounting, purchasing, and risk management, inventory monitoring is one of the many day-to-day operations supported by an enterprise resource planning (ERP) platform. 

Integrating your order fulfillment with the most popular e-commerce platforms is a breeze with the help of an inventory management system (IMS). You will need an intelligent solution to synchronize orders with your inventory and e-commerce platform, regardless of whether you are using an ERP solution, an inventory monitoring tool, or both. 

Rewards and referral program for e-commerce

Refer-a-friend programs, loyalty point systems, and special treatment for repeat customers are all great ways to increase sales and build brand loyalty. With the correct rewards and referral tool, setting up your rewards point values and other incentives may be straightforward, even if you’re new to the world of e-commerce tools.

The correct e-commerce technologies may help you appear more professional to clients, streamline repetitive manual activities, and make your data easily accessible. Take advantage of the demonstrations and trial periods offered by many of these tools to determine for yourself whether ones are a suitable fit for your company’s specific requirements.

Shipping service integrations

The ability to effectively manage logistics is essential for the success of any online firm. With the use of shipping service integrations provided by third-party businesses, generating shipping quotes and labels for fulfilling orders is a breeze. Both organizations excel in automating order creation and marketplace fulfillment for e-commerce operations, saving time and money.

Online printing service

Your online store will need the services of a reputable online printer if you plan to offer real goods that will be mailed to clients. Your product may require a little manual for consumers to use during setup, or you may want to send them a postcard with a coupon for a future purchase as a way of saying thank you for their patronage. You need a dependable online printing service no matter what kind of printed materials you’ll be included with your product shipments.

Customer service E-commerce tools

A company’s clients are its lifeblood. That’s why it’s crucial to have answers and resources ready to go for them whenever they arise. Whether through social media, instant messaging, email, or social media, a customer care tool may help you connect with your audience. 

In addition, a client knowledge base helps speed up the process by which they get the answers they need. You should find a customer care platform that allows your customers to contact you in the ways they expect to.

Project management tool

There are many people involved, tight schedules, and parallel procedures to consider when marketing and selling things online. Utilize tools for managing projects to ensure they stay on track. 

It gives teams transparency into project deadlines and milestones, allowing them to better plan and execute their work. You may improve your team’s planning and awareness of roles and duties with the aid of project management software.

Advanced analytics and tracking

Once your online store is up, you must monitor and examine all sales data for insights about how to improve your business. You may learn more about your clients’ buying behaviors with the automated behavioral consumer interaction several websites provide. Whether your goal is to boost sales or site speed, testing various data points on your shop via website integration will help you determine where you can make improvements.

Features of Considering About E-commerce Tools


World-Wide Impact

E-commerce’s capacity to connect with customers all around the world is a major perk. E-commerce platforms, in contrast to brick-and-mortar storefronts, allow local merchants to reach clients all over the world. Small company owners may reach a much wider audience and perhaps more buyers by utilizing e-commerce platforms.

Permanent Availability

Businesses may sell their wares on e-commerce sites whenever they choose, unlike brick-and-mortar storefronts. This round-the-clock accessibility makes it possible for consumers in any time zone or location to get what they need. Small company owners may increase sales and customer happiness by using e-commerce solutions to make their stores accessible 24/7.


Rent, electricity, and employee salaries are just a few of the traditional retail overhead expenditures that may add up quickly. On the other side, e-commerce sites provide a cheap alternative for startups. E-commerce software reduces the high costs associated with opening a physical storefront, allowing even the smallest businesses to open and maintain their own online shops. E-commerce platforms also provide low-cost advertising alternatives, including targeted ads, email marketing, and social media campaigns, allowing even the smallest of enterprises to contact their customers.

Increased Interaction With Customers

There are a variety of features available in e-commerce software that help entrepreneurs communicate with their consumers. E-commerce platforms with built-in customer relationship management (CRM) systems let firms collect and analyze client information for more targeted advertising and better service. Communication, trust, and customer happiness may all be boosted with the use of tools like live chat, reviews, and feedback methods.

Controlling Stock

Small businesses cannot afford to overstock or run out of high-demand items, so careful inventory management is essential. Small company owners can keep tabs on inventory with the help of e-commerce technologies, which also allow them to automate reordering and create real-time data. This guarantees that companies may minimize wasteful stockpiling, cut expenses, and give consumers up-to-date information on product availability.

Wrap Up Essential E-commerce Tools

When starting out in e-commerce, it’s important for small company owners to have access to tools that will help them save time, work more efficiently, and expand their firm. For long-term achievement, though, expertise in online marketing is just as crucial.  Using a Netmoneyhacks platform to learn about and use internet marketing to build passive income may be a game-changer. You may advertise your items more successfully, attract a larger audience, and boost your online sales by making use of smart marketing methods and keeping up with the newest digital trends.

Share post on

Get the complete eCommerce trends eBook

In depth coverage of nine top eCommerce trends of the 2020s when you subscribe to our Newsletter

Start-Up Guides

Very cool advertising slogan

More To Explore

Subscribe to our newsletter

Don’t miss new updates on your email
Scroll to Top